alphaTUB

Founded in May 2016 , alphaTUB is made up of a team dedicated to developing and producing children's learning products. These products are designed to help children find new ways to learn throughout their growing cycle and create an everlasting bond with parents and teachers alike. After six years of extensive research, and winning the 2017 Edison Award for Innovation in The United States , the team is excited to introduce this dynamic and personalized language learning tool to children. alphaTUB is also the winner of the Red Herring Asia 2017 Award in Manila and Red Herring Global 2017 Awards in Los Angeles . alphaTUB was chosen as a Jury Finalist in 2016 and again in 2017 for the CII Industrial Innovation Awards in India . The original wooden letter pegboard has been a fixture of early childhood education for decades with each letter represented by a shape and one symbol underneath. Traditionally, "A" always stood for apple, "B" stood for banana and so on. In order to challenge that tradition, the team behind alphaTUB developed an alphabet peg board that allows parents and children to dynamically change the content so that "A" also represents ant, alligator, avocado and more. alphaTUB has taken a classic, proven learning tool and created a one-of-a-kind design that helps children learn faster and more efficiently.