Ameritest

Ameritest is a high-end brand and advertising research consultancy headquartered in Albuquerque, New Mexico, with a globally distributed workforce. For over 30 years, Ameritest has pioneered the use of imagery in measuring brand memories. Through an integrated system of research methodologies -including its proprietary Picture Sorts, Copy Sorts, Flash Tests, and Memory Maps-Ameritest helps clients grow their brand image, optimize their ad executions, and improve the effectiveness of their advertising over time. Ameritest has an extensive database of ad testing experience, including automotive, restaurant, consumer package goods, retail, and financial services. A six-time winner of the ARF's David Ogilvy Ad Research Award for contributions to creative work, Ameritest's unique positioning and scalable research methods allow Creatives to see their work through the eyes of their target audience. Ameritest was founded in 1990 by Chuck Young, who is the inventor of these methodologies and the author of three books: The Advertising Research Handbook, Branded Memory, and most recently Making Memories.