Ismail Industries

We are the pioneers in jellies and have launched brands in technically difficult categories such as lollipops and marshmallow. We pride ourselves on delivering the best quality products and our brands strive hard to delight our consumers. Ensuring that we deliver on these values has also helped us to establish export in more than 30 countries around the globe. Keeping this philosophy in mind, we have constantly expanded into different product categories and set up state of the art facilities that have enabled us to become one of the most technologically advanced and superior companies within the industry. Our customers and consumers are at the core of everything we do. We strive to deliver the best consumer value proposition that we can and ensure that our consumers receive the utmost satisfaction in every bite that they take. To help us achieve this, we have a blend of a highly qualified and experienced technical and business team and a sales force that is one of the largest in the category to ensure that we reach out to our customers even in the most remote areas across the country. With the passage of time, we have become the largest confectionery company in Pakistan and are the market leaders in seven out of the nine categories that we operate in. We have achieved this position by launching and nurturing some iconic brands that include Chili Mili, ABC, Funny Bunny, Puffs, Candyland Éclairs, Fanty and a range of chocolates that include Now, Paradise and Sonnet and all these brands are ISO 22000 & Halaal Certified from SANHA. We promise to uphold our values and continue to nurture our existing brands and grow the category by constantly innovating and launching new brands that connect with our consumers, meet their needs and continue to delight them for many years to come.