The Color Factory

Color Factory is an interactive museum that celebrates the discovery, serendipity, and generosity of color. Our experiential installations are inspired by each city we visit and engage every sense in unexpected ways. Each of our experiences is thoughtfully designed to awaken natural curiosity and uninhibited play. Every hue is hand-selected and paired with a sensory experience to unleash the full impact of color. We carefully curate palettes based on the locale and seek to creatively connect our visitors to it. At the core of our mission and work are the artists of Color Factory. These creatives, designers, and makers tell their unique stories through multidimensional performance of color and place. We also collaborate closely with local nonprofits, brands, and governments, ensuring we're representing our cities in ways that respect and resonate with the community. Color Factory debuted in San Francisco in 2017 and has unique locations in New York and Houston.