DigiTrust

DigiTrust is a neutral, non-profit industry consortium spawned from an IAB working group. It's comprised of ad tech platforms and premium publishing brands who collaboratively deploy and support a standardized, privacy-safe, first-party, cookie-based user ID in order to improve the consumer online experience. The DigiTrust technology solution creates an anonymous user token, designed to be propagated by and between its members in lieu of billions of third party requests (from pixel syncs) on Web pages daily.