Imperative Impact

Imperative Impact provides clients with the personal connection and attention that comes from working with a boutique firm, while benefiting from access to a global team of expert advisors, partners and suppliers who are the best in the business. Imperative Impact was founded in 2015 by Krista Pawley. Krista is a bilingual brand and reputation executive with over 20 years' experience working in 50+ countries in the public, private and social-profit sectors. Krista has held executive positions building, training and leading world-class reputation management, sponsorship, social purpose and public affairs teams within the Government of Canada, the City of Ottawa, Scotiabank, The MasterCard Foundation and Aimia amongst others. Building from Krista's extensive global network, Imperative Impact's expert partners and advisors include global leaders in digital, social media, community building, employee engagement and organization design. We also leverage a team of exceptional trusted suppliers ranging from film and video production and writers, to event management and app development. At Imperative Impact we provide clients with tailored solutions to meet their individual needs - leveraging the best minds and creative talent in the industry to build cultures and reputations with impact.