Joe's Sporting Goods

Joe's Sporting Goods & Ski Shop is a family owned outdoor sporting goods company in the Minneapolis and St. Paul area since 1930. The company offers a wide variety of outdoor gear such as fishing, hunting, camping and skiing. Joseph J. Rauscher began Joe's as a Buick repair garage in 1930. Many of his customers found a need for live bait, so Joe began to sell minnows. Soon the garage became known as Joe's Live Bait. The business really began to grow after World War II. The ski business was added in October 1963. As the stores sales continued to grow, expansions were done in 1965, 1969, 1972, 1976, and the last in 1989. In 2007, the company launched its internet store so that it could cater to customer's nation wide.