Roots Analytics

building a data source of truth is messy and complicated. let us handle the dirty work. we build clean, stable, and solid data foundations, so you can trust your data. we deploy standard and proving tagging and tracking systems to generate reliable and accurate data — from your mobile and web presence to campaign performance and 3rd party tracking. mobile + web engagement data create a solid digital analytics foundation with our mobile + web engagement package. we create an infrastructure that provides cleaner and more accurate data that you have more control of. this package includes ga4 implementation, an effective taxonomy strategy, server-side tracking, data and privacy audits, and more. learn how we can help you create a single source of truth that offers better user experience and web performance. campaign data focus specifically on campaign tracking with our campaign data package. we implement a robust campaign tracking system to ensure that you can identify what happens