Strategic Glue

We've found that most companies face similar marketing challenges; scale is often the differentiator. A lot of business issues are really marketing issues; those related to customers, competition, product, pricing, etc. Yet, marketing is often thought of as marketing communications - things like advertising and social media, for example. Companies often miss opportunities that marketing strategy can and should affect including brand, customer, and offering strategy, among others. This is where small business consulting and coaching comes in as strategy is concerned with business issues, not just communications issues. Over the years, Strategic Glue clients have ranged from $1M to $200M+ in revenue. Schedule a call