The Understanding Group

The Understanding Group (TUG) is an information architecture consulting practice based in Ann Arbor, Michigan, with an office in Grand Rapids, Michigan. TUG was started in 2011 by two friends: one an information architect, Dan Klyn, and the other an entrepreneur, Bob Royce. The goal of the company is to use information architecture to "make things be good." We do this today by helping companies create delightful user experiences by bringing order to complex information spaces. From websites to enterprise data stores, we help people find what they are looking for and accomplish their goals by architecting intuitive information structures. The idea of service is at the heart of TUG. We serve our customers-delivering excellent work that solves real problems-but equally important is our desire to serve the people that comprise our team. Our goal at TUG is to create a working environment that is as good as the work we do. If you'd like to work with us, or work for us, please let us know.