Vital Findings

Vital Findings is a new, innovative consumer research firm dedicated to making research as creative as it is analytical. e are a team of creative, entrepreneurial researchers focused on bringing the tools of design, management consulting, and innovation consulting to our research. ur mission is to elevate the market research profession beyond just delivering reports and PowerPoint bullets, allowing researchers to actually enable business action. At Vital Findings, our work doesn't end with the final report. e enable our clients to put research into action, turning our findings and recommendations into mock-ups, prototypes, business plans, and infographics that give our client partners a head-start in bringing new ideas to market. e put market research at the center of the innovation process, turning it into a catalyst for new ideas and solutions, not just measurement tools. e believe that in order for market research to be vital to business, findings must identify consumer needs and propose solutions, with tangible and easily-evangelized results.