> ## Documentation Index
> Fetch the complete documentation index at: https://getkoala.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Tag Manager

<Note>
  While Koala can be added to your website with Google Tag Manager (GTM), you
  may want to directly [embed the JavaScript snippet](/docs/get-started/quick-start)
  because GTM is commonly disabled by ad blockers.
</Note>

Google Tag Manager (GTM) is a simple solution for managing tags and JavaScript
snippets that send data to third parties (like Koala) from your website or app.
You can easily add, remove and manage snippets without requiring a developer to
update code.

### Step 1: Navigate to the “Tags” section of your GTM account, and click “New” to create a new tag:

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step1.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=621d81d9d4a9e0f3866daa2c91e6e6c7" alt="" width="1200" height="483" data-path="images/step1.png" />

### Step 2: Give your tag a name, like “Koala”, then edit the Tag configuration:

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step2.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=db67d4d267d81546497fd9a573fa64bd" alt="" width="1130" height="612" data-path="images/step2.png" />

Next, search for “HTML” and select “Custom HTML” as the tag type:

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step3.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=28077b4e49649be94ee6d34598bb7654" alt="" width="1200" height="721" data-path="images/step3.png" />

### Step 4: Click in the “HTML” text box and paste the script tag from your project settings in Koala:

You can read instructions on where to find your project's snippet in the quick
start guide.

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step4.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=3253a52b7013cb661e76acab26540e11" alt="" width="1279" height="971" data-path="images/step4.png" />

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step5.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=d94729bcfe6dfff59a857281365ec605" alt="" width="1200" height="850" data-path="images/step5.png" />

### Step 5: Now add a trigger for “All Pages: Page View”:

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step6.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=c65ec79f7e5992cdf5aa13d1cf05e8e0" alt="" width="1200" height="863" data-path="images/step6.png" />

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step7.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=25a48f71ee9257daf803318a1fec2728" alt="" width="1278" height="267" data-path="images/step7.png" />

### Step 6: Next, click “Save” and Publish your changes:

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step8.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=f295063bf24ef5e975541469f73d15c5" alt="" width="1280" height="864" data-path="images/step8.png" />

<img src="https://mintcdn.com/koala/u266gvbu3MrIVuZo/images/step9.png?fit=max&auto=format&n=u266gvbu3MrIVuZo&q=85&s=66802a07064ece9d4d4a6358de682208" alt="" width="1280" height="489" data-path="images/step9.png" />

### Step 7: Identify Users (Optional, but recommended!)

Now you can [identify users](/docs/sdk/identify).
