Documentation

Documentation about the Koala pixel, integrations, and more.

Google Tag Manager

Note: While Koala can be added to your website with Google Tag Manager (GTM), you may want to directly embed the JavaScript snippet because GTM is commonly disabled by ad blockers.

Google Tag Manager (GTM) is a simple solution for managing tags and JavaScript snippets that send data to third parties (like Koala) from your website or app. You can easily add, remove and manage snippets without requiring a developer to update code.


Step 1: Navigate to the “Tags” section of your GTM account, and click “New” to create a new tag:

Step 2: Give your tag a name, like “Koala”, then edit the Tag configuration:

Next, search for “HTML” and select “Custom HTML” as the tag type:

Step 4: Click in the “HTML” text box and paste the script tag from your project settings in Koala:

You can read instructions on where to find your project's snippet in the quick start guide.

Step 5: Now add a trigger for “All Pages: Page View”:

Step 6: Next, click “Save” and Publish your changes:

Step 7: Identify Users (Optional)

Now you can identify users.