Documentation about the Koala pixel, integrations, and more.


Initial Setup [Required]

Start by installing the Koala SDK as a marketing pixel across your marketing site, technical docs, and any other important educational surface area (eg., learning resources). You’ll want it installed anywhere that users are expressing intent in the product because Koala is going to surface this intent to the sales team. Koala can only surface intent that it can see, so it’s important to capture all of these surface areas.

With this initial setup complete, here’s an example of what your sales team would be likely to see:

We recommend that you link anonymous traffic with an email address when a signup or login happens. When a high-intent moment such as a login or signup happens, the sales team will want to be able to understand who that person is. Without this identity merging step, all of the traffic will remain anonymous, but with this link, the person who logs in or signs up will be visible.

This is a server-side integration with a very light foot-print and generally takes no longer than 30 minutes to set up. We offer the integration in the following languages:

  • Koala Node
  • Koala Go
  • Koala Python

Here’s what this enables for sales:

Install the Koala SDK into the app [Optional]

If you’d like to show the richest possible view to your sales team, you can also install the Koala SDK directly into the app. This is akin to installing a much lighter-weight of a session tracking tool into your app, and you have complete control over which functionality you’d like to turn on in the app.

Here’s what this enables for sales: