Dave Arena's 3xP Marketing

the holy grail of digital marketing is being able to predictably and reliably convert from cold traffic. why? because when you can do that...when you know that for every $1 you put into a marketing campaign that you’ll get back $2…$3…$6 or more back, you can scale your business to the moon! referrals, word of mouth, affiliates, joint ventures, etc. are not completely in your control and are not scalable marketing channels. eventually, the well runs dry. of course, converting cold traffic is the hardest thing to do. even a funnel that converts like crazy to warm and hot leads can bleed money when you go out to the cold market (maybe you’ve already experienced this). the good news… this is exactly what we specialize in. we develop marketing funnels and systems for high-ticket coaches and course creators who want to scale to a superstar level in their niche. we use our 3xp framework which is: position process proof to market any offer successfully. we have over 18 years of ex