4x400

4x400 is a modern-day holding company building a collection of digitally native brands. It aims to help entrepreneurs achieve their dreams, which we accomplish by partnering with early-stage brands that make incredible products and inject them with the financial, operational, and intellectual capital they need to reach extraordinary heights. It currently owns and operates five digitally native brands: Bambu Earth, Slick Products, Modern Fuel, Genuine Canine, and 31 Bits. The company was founded in 2017 and is based in Santa Ana, California.