Diamonds

We are an online retailer that specialises in Diamond jewellery. Our heritage goes back to 1955, where our founding shareholder established their original business as diamond manufacturers. Today the rough diamonds are sourced directly from long standing relationships with the diamond mines in Russia, Canada and Africa. They are expertly polished in our own factories and distributed wholesale to diamond dealers and leading jewellery retailers throughout the world using our sales offices in New York, Los Angeles and Hong Kong. 77Diamonds Limited, based in London, represents the first time these diamonds have been made available directly to retail clients. As well as having our own in-house jewellery designers and manufacturers, we work with leading European designers to provide you with a fresh yet elegant style. Our aim: To provide customers with the highest quality jewellery, diamonds and service at the best possible prices. The combination of leading jewellery designs, top class manufacturing and the highest quality diamonds, vertically integrated within our online platform, allows our customers to purchase products on par with the top bond street jewellers, for a significantly reduced price.