Abett

At Abett, our focus is on developing technology to provide "decision support" on stressful decisions. We believe stress has a significant impact on cognitive functioning. Cognitive functioning is limited, and therefore stress consumes a valuable and scarce resource. We want to give that scarce resource back. Initially, our contribution will be to eliminate stress around clothing. Our research suggests clothing is a substantial source of stress for many people (including all of us currently working at Abett). That stress is no small thing, and we're eager to eliminate it. That objective will take us years, if not longer. However, we're both patient and ambitious. Ultimately, we'll build products for every addressable stress that exists. Abett isn't a clothing company. It's a stress-relief company. That's why we pay so much attention to issue like why we exist, our organization, our values and our relationship with our customers (who we refer to as our "patrons"). This post is categorized as "technology," and some people might think such posts should address technical issues. I could write all day long about the performance of structured versus unstructured learning models, or compensating for the effects of reverse causality. Who really cares about that? Church has identified a technical issue that matters. Our challenge is to answer it.