Abury

ABURY is a fashion pioneer that is combining traditional, old world craftsmanship with modern designers to create a new luxury style that fosters intercultural exchange and preserves world crafts. ABURY brings together exciting designers with traditional artisans from remote and inspiring cultures. This exchange of knowledge between the old world and the cutting edge allows for a new context to emerge, leasing crafts a new life and lending design an emotional component which has been missing in recent times. The designer is embedded in a craft culture for roughly three months to learn and share ideas from one another and to create a collection together, bringing the best of heritage knowledge and wisdom to high design and sustainable solutions. But the ABURY cycle goes beyond this two way relationship, caring for the whole supply chain; from supporting the village communities by bringing not only work opportunities and helping to preserve their traditions, but also by giving back the same number of production hours in education hours for every product sold. This way we can also involve our final consumer, not only by bringing them closer to these communities every time we share details of our journey and the lives of our artisans, but also by giving our consumers the possibility of leaving a positive impact every time they buy one of our products.