Aillum

We offer online marketing, but we do it slightly different to the norm. While we can (and will!) look at ways to grow traffic and brand awareness from the web, our core focus is on ensuring accountability and efficiency where possible, so that business owners can be sure their various online promotional activities are really contributing to leads, sales, signups & downloads, and not solely adding to Page View stats. We do this through data. Using focused tracking tools (Web Analytics, Heat Mapping etc), and the detailed reports available within various promotional tools (such as Google AdWords), we work with clients to ensure that Digital Marketing budgets are spent wisely, that each tool is monitored and optimised, and that a general culture of ongoing development and improvement is created. We are Analytics geeks. We like to measure. We like to track. We like to give you insights about your efforts that make you think about what your business is doing on the web. We do also like and value opinion, but when it comes to improving performance online, we think it's best if there are some objective inputs to help provide priority and clarity!