Alison Brod Public Relations

We pride ourselves first and foremost on creative and thorough media placement including feature stories and trend pitching. We are pretty much addicted to the power of getting press for our clients. We are known for strategic, but QUICK media placement. We are image creators, re-inventors and have in many cases, turned people and products into sell-out phenomena. But, just as your business evolves daily, so does ours. We know that we have to keep developing programs that drive traffic to retail-we have to keep you interested and keep our media contacts interested as well. Social media isn't just a buzzword, it is a fact of business and we have a multitude of resources that serve as part of our daily work to increase brand awareness for clients. We do this by creating initiatives based on the extensive TRENDWATCHING that comes out of our office. We have specialized trend researchers who coordinate trend reports by talking to clients, journalists and people in the field across the globe on a regular basis and then integrate our products into pitches. To continue to keep our services personalized as we grow, we only take on clients that can make friends with our current clientele. Because two can be stronger than one. Also, while ALISON BROD PUBLIC RELATIONS does have different specialized divisions, we do something unique: every account person is trained on every brand. Yes, it is a lot of training --but our beauty account executives will know the ingredients for the cocktail of the moment that we are presenting to the press and a fashion executive can speak about the latest skincare product we love so that any point she or he can let the press know what we have going on and then direct the media contact or influencer to the people who can tell them more. For up and coming brands, we design comprehensive programs that include media placement as well as direct mail implementation, art direction, funky and elegant guerrilla marketing campaigns, regional press to drive traffic to stores, television trend packaging, developing of brand experts within the client. For existing brands, we work with you to find out who your customer is now...and who you want your customer to be. Through a mix of celebrity involvement, marketing and creative juxtapositions, we can re-invigorate brands and increase your sales.