Allurez

Allurez is a direct to consumer, online jewelry brand that proudly designs and crafts its fine products in New York. Founded in 2010 by Raphi Mahgerefteh, Allurez aims to make the jewelry shopping experience special once again. Upon researching the industry, Mahgerefteh discovered that most jewelry sold in stores was made overseas with inferior quality and at extremely high prices. In response, Mahgerefteh launched Allurez, a brand that would go directly to the source. By doing this, the company revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Allurez is now one of the fastest growing jewelry brands in the US.