Alpha

The people here at Alpha don't just create products - they create the kind of wonder that's revolutionised entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do. Conceptualised in 2008, and starting with a simple pair of workout shorts. Alpha has since grown to be the standard when it comes to sports Outfitsystems™, training, performance wear, and athleisure. With the ethos of innovation over everything, at Alpha Performance we strive to push the limits and boundaries when it comes to concept, availability, and sustainability. With our focus at Alpha Performance on sustainability, we have moved towards the use of recycled and more environmentally sustainable productions methods, we aim to leave our mark on the industry and not on the planet. Xavier André - Founder