Al.Ta Cucina

We are creating the world's biggest community of Italian food lovers. Al.ta.Cucina is on the mission to create the world's largest community of Italian food lovers. We've started by simplifying the way Italian recipes are explained, with quick and easy videos that last around 1 minute each. So far, we've built a community of +3.5M people, obtained more than a billion video views and reached the highest engagement rate in the market, all 100% organically, without spending a dime in advertising. We are now creating a multi-channel brand, by expanding into different social media platforms and by creating our own & operated platform, which will simplify the way Italian recipes are explained and will encourage people to share their own recipes and cooking tips. Main KPIs: A community of +3.5 million Italian food lovers A monthly growth rate of +100k new fans +1 billion video views +20M people reached every month +400k uniques per month on our beta site