Anadolu Hayat Emeklilik

Drawing its strength from its service approach that gives the foreground to customer satisfaction, and from the financial strength and corporate culture of its parent company bank, Anadolu Hayat Emeklilik once again sustained its profitable and stable growth last year. Along these lines, it is among top priorities for Anadolu Hayat Emeklilik to render corporate success continuous and to be a strong and reliable company offering service in the Turkish insurance industry. Carrying out its activities in a sense of power, confidence and responsibility derived from its position as one of the leading companies in the sector, Anadolu Hayat Emeklilik targets to improve its performance in productivity, profitability, and growth by making optimum use of its know-how, experience and capital accumulation. Anadolu Hayat Emeklilik remains loyal to its mission to develop and nurture in people an awareness of the need to safeguard their futures, offer financial solutions that satisfy their needs, and contribute to the development of the national economy by creating longterm, stable funds. The Company's vision is to be Turkey's top and most preferred life insurance and pension company in all aspects and to export its services against the backdrop of our world that constantly increases the degree of globalization and integration, particularly in economy. Along these lines, Anadolu Hayat Emeklilik formulated its primary goals as follows: It will remain a priority for the Company to effectively capitalize on the country's potential and opportunities presented by economic developments, and achieve constant improvement in terms of the customers serviced and the value offered to them. In achieving these, we will derive our strength from the trust held in the Company, its business partners, investors, and products. Anadolu Hayat Emeklilik targets to maintain its long-going leadership in mathematical provisions in the life insurance branch. The Company set it a key target to preserve its sectoral leadership in the private pension branch captured in total funds, contributions, number of participants and number of contracts. The Company aims to enhance the capacity and synergy in bancassurance created with more than 1,450 bank branches covering the extensive network of 1,341 bank and 113 Anadolubank branches. With over 300 agencies as at yearend 2014, Anadolu Hayat Emeklilik controls a powerful and active private agency network. The Company will keep effectively and efficiently increasing the synergy created with the agency network, which has been contributing value to the company. Despite the low percentage of insurance ownership, Turkey offers a high potential with its young and dynamic population for the insurance and pension sectors. Anadolu Hayat Emeklilik will focus on creating new sales opportunities through alternative distribution channels such as the Internet, call center and mobile applications, besides bank and agency channels, and on improving these channels. Anadolu Hayat Emeklilik will maintain its pioneering position in the sector through its innovative products and practices. In recognition of customer satisfaction, Anadolu Hayat Emeklilik set its key priorities as delivering the best in service to its existing customer portfolio and constantly upgrading the capacity and service quality of customer relations and the call center. Continued importance will be given to keeping the company employees and distribution channels informed on new practices and current requirements, and to training them in parallel. Private Pension Funds