Applicable

We've always been the tech company that's focused on people. While we love our craft we also understand that we're not here to serve technology or to impress other developers with our coolness, but rather to get to know the very real needs and aspirations of our clients and, in the spirit of that, genuinely do everything we can to help them go further. While our strap-line, 'Elegant Simplicity', describes Applicable's approach to user experience, the phrase that best sums up the ethos at the heart of everything we do is 'people focused'. This is not some piece of marketing spin, it's a reflection on our history and what we've realised is our essence - our core driver behind team dynamics, supplier relationships, partnerships and client interactions. Like many we are fascinated by the opportunities opened up by the exploding growth of tech, yet we also maintain a strong grasp of what it means to be human and why that is worth retaining.