Ariad Communications

Ariad developed the innovative 'What's for Dinner?' program grounded in one key insight: At 4 p.m. each day, three out of four Canadians do not know what they are having for dinner. By providing engaging solutions to this dilemma along our target shopper's path-to-purchase, Knorr became her inspirational cooking partner. To get Knorr on our target shopper's grocery list and into her top-dish repertoire, we designed digital initiatives that included a new website, Unilever's first responsive email program, mobile iAds, digital rich media, and a direct-to-home piece that included a reusable grocery bag with a QR code driving to a new recipe each day of the year.