Asahi Broadcasting

ABC believes that when developing the multiple distribution of the content for broadcast, the paid service would be the ideal model, because the fund from the fee collection could be re-invested directly on the new content production, and it would create the positive cycle. In reality, however, both in the broadcasting and the news distribution, the cost and the manpower for the user registration and the content purchase settlement are causing the bottleneck for the business, and this is the reason that various kind of services are shifting to the advertisement models. ABC regards The Near Field Right Management (NFRM) as a solution for the bottleneck barriers. For the testing, ABC provides the news content, because it is the field we follow most closely in terms of infrastructure. Besides that, the news content updated constantly would be most suited to demonstrate the NFRMfs accessibility in time and place.