Audience Group

Audience is a full service, channel agnostic media agency. With an open and very agile way of working, we use your audience to find the right media opportunities for you. By focusing on the people who are in market, rather than anyone who might buy your product one day, we don't count the people we reach; we reach the people that count. This means that rather than buying media solely on demographics, we use psychographics fused with behavioral data and buying intent. Matched to current audience profiling, we are able to build an addressable audience; an audience we know has a high propensity to buy your product. This is helping us to fundamentally change the advertising process. Historically advertising communications have been managed with a top down approach that has been creatively led. Brilliant minds have pushed messages to audiences in the hope that they resonate. Today we don't need to guess at what creative solution may or may not work, we can use data points from our target audience to understand what messages are going to appeal to what audiences, often before the creative process even starts.