Auragin

No two ways about it. The company's success hinges on his maverick personality and my scientific mind. We didn't build a spaceship and go searching the universe for strange new worlds, but we did boldly go where few Americans have gone before to find the best ginseng in the galaxy. We were both living as expats in Seoul, where ginseng is a national treasure. Chris was working in the herbal supplements field, and I was thirsting for adventure. But every time we went back home, we saw that ginseng was becoming more popular in the US, too. It was already a top-10 herb, but now ginseng-fueled energy drinks were taking over shelves at the grocery store. The problem was that, in a poorly regulated US market, most brands were ignoring the science, while the amount of ginseng in their products was a joke (and sadly, the joke was on you, the consumer). That's when we decided to take a stand, and my "inner Spock" came into play. It set us on a learning curve about "ginsenosides" (the active compounds that make ginseng work), followed by months of scouring Korea for the best roots. Our quest was simple