Australian Made Campaign

The Australian Made, Australian Grown (AMAG) green-and gold kangaroo logo has partnered with Brand Power, to create a TV advertising platform dedicated to increasing the sales of genuine Aussie goods. "This initiative combines two powerful, established and persuasive marketing tools in an exciting new initiative for businesses making and growing products here," Australian Made Campaign Chief Executive, Ian Harrison said. Founded on Brand Power's proven marketing principles, the new TV advertising platform provides businesses with the opportunity to promote their Aussie products using Australia's most recognised and trusted country-of-origin symbol. According to Roy Morgan Research, the AMAG logo is recognised by 98% of Australian consumers, and trusted by 88% to identify authentic Australian products and produce. Buchanan Group is the creator of Brand Power, and is part of STW, Australasia's leading marketing content and communications group. "We're really proud to help Australian made and grown products tell their story to consumers. As the pioneers and experts of delivering brand news, it's a great opportunity to join with such an iconic campaign and use our expertise to further drive sales for Australian Made and Grown businesses," Buchanan Group COO Tim Hansen said. For over 25 years, Brand Power has driven sales for global icons, and has become an institution in Australian households and around the world, by influencing consumer behaviour and delivering unparalleled marketing ROI to its clients. The AMAG logo is administered and promoted by the not-for-profit Australian Made Campaign. Only certified Australian Made and Australian Grown products will feature in the Australian Made Brand Power series. To find out more, contact Steve Tully at Buchanan Group on 03 9644 0000.