Autofusion

Our Autofusion team has been creating and launching new mobile-only AdWords campaigns for our clients since Google first announced the GoMo initiative. So far, the results have shown incredible improvement in overall click-through rate and reduced cost-per-click. The slides below present a summary of these results. From what we've learned from our campaigns and meetings with Google representatives, the practice of separating AdWords campaigns between desktop and mobile display improves quality score, lowers cost-per-click, and increases click-through rates. The combined result is increased web traffic and more qualified leads.