Babyshop

The Babyshop Group is the leading luxury and premium online retailer group for baby and children's fashion and products. The Group operates alexandalexa.com, babyshop.com, lekmer.se and oiidesign.se as well as a number of retail stores, along with private labels designed and developed in-house. With an annual sales run rate of over €100 million, catering 140 countries and reaching over 1,000,000 customers monthly, The Babyshop Group headquarters is located in Stockholm with additional offices in London, Oslo, Paris and Seoul. Based in Paris, with customer service teams also located in New York and Hong Kong, Melijoe serves over 300,000 customers monthly. Stocking a highly curated edit from over 150 brands, and sales annually of over €20m, Melijoe has a reputation for leading design, quality and luxury.