Basic Fun

Basic Fun! is a developer of innovative and fun children's entertainment products. The company was created as a result of an organized roll-up strategy, of several smaller toy companies including: The Bridge Direct, Tech 4 Kids, K'NEX, Uncle Milton and Good Stuff. The company's products are sold through a well-established network of retailers and distributors around the globe and include the following product lines: CakePop Cuties, Cutetitos, Classic My Little Pony, Mash'ems, Uncle Milton's Star Wars Science activities and Original Ant Farm, C3 Collector Construction, Arcade Classics Electronic Games including Pac-Man and Frogger, Pokémon Trainer Guess, Fisher-Price Classics®, Strawberry Shortcake, Lite-Brite® and many more.