Basma

Founded by orthodontist Dr. Cherif Massoud and his team, www.basma.com is a doctor-directed digital healthcare platform with a mission of making customers' experience in dental care more affordable and accessible. It is the first company of its kind in the MENA region to facilitate remote orthodontic treatment through its licensed partners. Dr. Massoud and his team have been treating patients with invisible aligners for over 10 years.