BBG

The first retail store was created as a multibrand surfwear store back in 2000 in the Anse Vata, the largest beach and most touristic area in Noumea, the capital of New Caledonia. The opening of the first Billabong flagship store in 2008 was the first step of further developments, resulting in the creation of a regional leader in the retail and distribution sectors of surfwear, sportswear, footwear and bike industry, owning 6 retail stores, 2 online stores and exclusive distribution rights for 3 international brands in New Caledonia. The group's brands now include : Billabong, Element, RVCA, Quiksilver, Roxy, DC Shoes, Kustom, Xcel, Palmers, Dakine, Sector 9, Havaianas, Nike, Adidas, Reebok, Puma, Vans, Converse, Timberland, Oakley, Arnette, Ray-Ban, Liive Vision, Aloegator, Pura Vida, JS Industries, FCS, Specialized, Sinch and VelectriX. Most of our brands are sourced from Australia and New Zealand in the Asia-Pacific region. We love brands and we showcase them as if our stores were located in Paris, Sydney or Dubai. We are very respectful of strict requirements for each brand identity and we are dedicated to providing the best visual merchandising in store. Our goal is to provide the ultimate customer experience in New Caledonia. Our keys to success are : best brands, great stores, best retail practices, passionate employees, loved and cherished customers. The BBG* group operates 6 retail stores and 2 online stores : 1 x Billabong 1 x Boardriders 2 x Campus 1 x Nike 1 x Pro Bike billabong.nc