Beacon Dodsworth

Beacon Dodsworth have helped media agencies map out and measure their audience for fifteen years, starting with the award winning POSTAR research in Britain. The Austrian outdoor industry wanted a research that conformed to the latestEuropean Society for Opinion and Marketing Research (ESOMAR) international guidelines and were impressed by a Dutch project Beacon Dodsworth were involved in. Back in 2009 Beacon Dodsworth, in partnership with Simon Cooper Associates (SCO) worked on The Netherlands research study, which met all the ESOMAR guidelines and gave the Dutch a successful system that effectively measures the number of people who look at advertising panels.