Simplemarket Inc. (Betastore.Co)

BetaStore helps informal retailers get better access to goods at a wholesale price and delivers to their stores and can provide working capital support. The wholesale and retail market represents $270bn in Africa and more than 90% of the sales are made through informal channels. With BetaStore the retailers don't need to close their shops to go to the open markets and visit tens of suppliers to source for basic goods. Secondly, they don't have to buy more inventory than they need to get good prices. Finally by doing business with them, we can evaluate more accurately their risk profile and provide tailored payment facility and make them accessible for commercial lenders. Launched at the Founder Institute (www.fi.co)