Betty Crocker

Since her creation in 1921, Betty Crocker has enjoyed a distinguished history as a multimedia superstar. Featured in radio, TV, print and now online, this cultural icon has rightfully earned her reputation as the "Original First Lady of Food. Since first published in 1942, over 75 million Betty Crocker cookbooks have been sold. BettyCrocker.com is one of the top websites in the food category and the Betty Crocker Facebook community has nearly 3 million fans. Betty Crocker™ branded products garner over $1 billion in sales annually.