Blastro

The company was founded in 1999. It started doing live video streaming studio shows, music video-on-demand, and scripted web series. By 2002, the company focused operations on music videos. In 2005, consistent revenue was starting to flow through online pre-roll advertising. The company launched two new brands, Roxwel and Yallwire, which focused on rock and country music respectively, and started producing original content. In 2007, the company started building out its ad operations technology. In 2009, the company integrated its ad operations technology with content syndication. In 2012, the company launched its Spanish Language brand, Blastro2 (Blastro Dos).