Blendle

Founded in 2014, Utrecht-based mobile app developer Blendle is the prime port of call for curated and aggregated journalistic content of premium quality. Facing slumping revenues in advertising globally, oftentimes even offsetting reader revenues, publishers are in severe difficulties of finding ways to monetize. Bringing the golden principles to news by which Spotify fixed music: aggregation, curation, UX focus, and unlimited content, Blendle addresses mobile customer needs and helps publishers grow again. Trusted by over 160 leading publishers in Benelux, Germany and the US, Blendle offers unmatched access to premium content as articles and audio in one app. Blendle has developed a striking tech stack empowered by an editorial engine that makes use of data analytics, machine learning and automation to deliver the most relevant content to every user.