BORN Thinking

BORN specialises in assisting both established businesses and fast growth start-ups with online marketing, PR and web development to help customers find, take notice of and engage with their brand. In today's connected world, the strength and perception of your brand is determined by the user experience on your website or via your app. Customers judge your brand by their own online experience when they connect with your online assets. At BORN we care about delivering a truly inspiring user experience through the development of fully responsive, performance websites. We employ a thoughtful approach to the technologies used, the quality and execution of the coding, how the aesthetic and UX attributes of your website impact upon your brand and how the narrative conveys your key messages to connect with your audience. The business was launched back in 2003, originally as the dedicated search engine optimisation department for a group of companies (then called Fuse Optimisation Ltd, until we opted for a name change in May 2015). With more than 12 years' experience behind us, Born has evolved into the business it is today, providing our services to an increasing number of clients from diverse industries across the globe. We cover all aspects of brand promotion and digital marketing including brand conceptualisation and development, online reputation management, PR, search engine optimisation (SEO) and social media marketing. Our highly accomplished technical team also build eCommerce platforms, CMS & CRM systems and develop fully integrated cloud based systems. When it comes to SEO, this has been our core service for over a decade. We have many long-term clients and with an impressive track record in a number of industries we possess some of the most mature thinking in this environment. Our roots are firmly embedded in SEO and online marketing. When we created new departments in graphic-design, web development, PR and social media, they were all developed around our core search services. This joined-up approach to the creation of performance websites, web marketing and systems development is what forms the cornerstone of our business from which we are able to deliver demonstrably impressive results for our clients within a cost-effective package. We work closely with and alongside venture capital and will always consider innovative ways to assist visionary technology based start-ups with access to capital at seed and early stage financing rounds where we are involved as advisers, either on a pure equity or sweat for equity mix. Nowadays, we often summarise our service as the 'growth hack', or if we're feeling a little more sophisticated - Thoughts.