Buzz Group Africa

Buzz Group Africa is a youth culture marketing agency. We develop and execute youth inspired marketing programs and events to serve as a platform for our clients to achieve their objectives. Marketing in this era requires a unique approach; an understanding of the targets' lifestyle, interpretation of the latest trends, a good marketing mind that can apply relevant marketing doctrine in the right doses. Marketing to youth consumers in particular demands an approach different from traditional marketing strategies and a message that is in sync with where they are in life. Buzz will help you create in-roads into new markets, mobilize, engage and build relationships with your customers. We understand the marketing mix in a global context and can interpret this into local applications to demystify global brands on the local market scene. We begin projects with a clear understanding of our goals, and use our experience coupled with trends and new insights to develop winning strategies and executions for our clients. Buzz Group has incredible expertise in understanding Teens & Young Adults. Our ability to leverage macro, sociological trends with the specific brand and business objectives is a great strength that we bring to the table. Deployment of specific ethnographic techniques helps us uncover some deep insights amongst the Youth which we then convert into applicable concepts.