caliroots.com SRL

Caliroots is a Sweden-based internet retailer of street wear with three physical stores. Founded in 2003, the company has an annual turnover of approximately Skr 100m following its acquisition of andMotion which occurred in connection with the transaction. Parelle/Eleven is a group of two Swedish companies that merged before the summer. The newly formed company has an annual turnover of approximately Skr 130m and sells beauty products online and in 20 franchise stores across Sweden.