Category Management Association

The Category Management Association's (CMA) mission is to advance professional standards for the global category management community and enable professionals to connect with peers around the world to further their careers with the latest in best practices and certification. It is the only organization certifying companies and category management professionals according to recognized industry standards. The association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. The Association serves as an unbiased central source for industry information and is unparalleled in its sole focus on category management.