Central Retail

For over 60 years, Central Retail Corporation has been synonymous with retail in Thailand. In 2007, CRC's total revenues were US$2.4 billion, a 14% increase over 2006. CRC operates chains such as Central Department Store, Robinson, Tops Market, B2S, Homeworks, Power Buy and Super Sports in Thailand. CRC is known for its many "firsts," including being the first company in Thailand to import international cosmetic brands, the first to employ superior customer service techniques and the first to implement innovative marketing campaigns. As the nation's leading department store chain, CRC caters to Thailand's affluent urban population, including expatriates and tourists. In numerous independent surveys of shoppers, CRC was the preferred department store of choice and is consistently ranked number one in department store sales.