Certified Senders Alliance

With more than 1000 members, eco is the largest Internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe. The CSA acts as a neutral interface between mailbox providers and senders of commercial emails. What is the goal of the CSA? The goal of the CSA is to increase the quality of commercial emails (e.g. newsletters, invoices, order confirmations, etc.). To achieve this goal, the CSA establishes legal and technical quality standards. The quality standards arise out of prevailing law and the technical requirements for mailbox providers. They are regularly updated to correspond to the current legislation and market requirements. How does the CSA increase the quality of commercial emails? The established quality standards are adopted in conjunction with a certification. Certified senders obligate themselves to maintain high standards. This removes some of the burden from the email-security team at the participating mailbox provider. In return, the certified senders receive a range of benefits. What are the benefits of a CSA certification for a sender? Improvement of the email deliverability to participating mailbox providers