Close-Up International

Close-Up International is the creator of the first medical prescription audits of the pharmaceutical market in the world, having started in 1968 its expansion to all Latin American countries. The company was also the first launching in the region an automated CRM solution for medical promotion. Close-Up is currently a leading provider of prescription and sales data, advanced analytics and integrated technology solutions to pharmaceutical and consumer healthcare companies in Latin America. Close-Up International is the unique Latam service provider able to integrate an end-to-end solution evolving Promotion, Distribution and Sales on Retail and Non-Retail Markets, providing details on Market Dynamics, Payors, Therapies and it consolidates and integrates all the sales and prescriptions information of all the countries in the region through an advanced technological application (Regional Analyzer). A highly trained professional team and state-of-the art technology solutions with more than 950 active customers. Close-Up services help customers to evaluate business opportunities with data and technology solutions for each phase of the life-cycle of a product: launch planning, selection of medical target, measurement of promotional and commercial effectiveness, strategy and management of distribution channels, for retail, non-retail pharmaceutical markets.