ComboTag

ComboTag is the tool that prevents you from buying impressions you shouldn't buy (bot traffic, inappropriate content, bottom of the page, etc), on a per impression basis, proactively and not after the fact. Think of us as the spies, being sent to battle a little before the troops - like that, our system is fired nanoseconds before you make a bid to buy an impression, examining that impression, deciphering whether it's a fake impression (e.g. a 'bot'), whether the ad is located in a page with inappropriate content (e.g. an article about a terror attack), whether the ad is not placed at your desired locations (e.g. top right side of the page), above content, below menu), and blocks your ad server / DSP from buying that impression, if it's deemed unfit, in a proactive manner. HANG ON TO YER HELMET (AND AD BUDGETS)! The online world is a jungle. In TV and print, setting up and enforcing your ad guidelines is simple (e.g. "one of two first slots in prime time, at least 5 slots away from my competitor"; "Left of the center fold, at least 5 pages away from my competitor"); in a hacker-riddled, uncontrollable online world - not so much.