Communicus

Armed with Communicus research and insights, clients understand which of their campaign elements are resonating and driving impact on their brands. This includes assessment of how they are building System 1 affinity and leading consumers down the path to purchase. Communicus also shows clients how all of their 360° campaign elements work to amplify the value of one another, how competitive interactions affect their brands, and how to craft more effective future campaigns. Since 1992, this unique research approach captures the dynamic nature of the interactions between consumers, advertising communications and brand connections.